Headlines for BC Ferries
At the beginning of the summer, BC Ferries was offering a getaway promotion.
After hiding inside for months on end, an exciting exit from pandemic life was on the mind. My goal was to create a line that would resonate with those ready to sweep off the cobwebs of quarantine and return to travel.
The published headline was: Escape the Indoors this summer.
Headlines that tried but died:
Depart the couch. Board a BC Ferry.
The views miss your eyes.
Get on board with safe summer travel.
Make the weekend a long one.