BC Ferries

Headlines for BC Ferries

At the beginning of the summer, BC Ferries was offering a getaway promotion.

After hiding inside for months on end, an exciting exit from pandemic life was on the mind. My goal was to create a line that would resonate with those ready to sweep off the cobwebs of quarantine and return to travel.

The published headline was: Escape the Indoors this summer.

Headlines that tried but died:

Depart the couch. Board a BC Ferry.

The views miss your eyes.

Get on board with safe summer travel.

Make the weekend a long one.