Get Poppin’

Spec Ads for Lays Poppables

Who hasn’t twisted bubble wrap, poked a balloon, or flicked a bubble and ended up feeling strangely satisfied?

This series calls out to the oh-so-satisfying act of popping. 

The headline “You know you want to” addresses, one, the temptation to destroy the centrally placed bubble with a pop, and two, the desire to eat a satisfyingly, crunchy snack. The ads are wrapped up with the playful call-to-action and campaign tagline “Get poppin’.”

Short. Simple. Tempting. Poppables.