Discover Natural

Spec ads for Wild Coast Fruit Co. The blueberry mirage concept is applied to three formats: Magazine ad, Facebook ad, and transit shelter ad. Copy You’ve ventured deep into nature. Having powered through the wild terrain, you’ve reached the halfway point. It’s time to refuel.… Read More »Discover Natural

BC Ferries

Headlines for BC Ferries At the beginning of the summer, BC Ferries was offering a getaway promotion. After hiding inside for months on end, an exciting exit from pandemic life was on the mind. My goal was to create a line that would resonate with… Read More »BC Ferries


Web and App Copy SmileStack is a wellness app that helps users form mood-boosting habits. Utilizing a stack of cards interface, the platform endeavors to become an engaging and habit-forming tool for promoting healthy behaviors. From the line “Happiness sorted” to individual card copy and the… Read More »SmileStack

Get Poppin’

Spec Ads for Lays Poppables Who hasn’t twisted bubble wrap, poked a balloon, or flicked a bubble and ended up feeling strangely satisfied? This series calls out to the oh-so-satisfying act of popping.  The headline “You know you want to” addresses, one, the temptation to… Read More »Get Poppin’

Naturally, Simons

National Advertising Challenge (NAC) The NAC called out to creatives to produce an advertising campaign for La Maison Simons to increase brand awareness throughout Canada. The challenge was to capture the attention of 18 to 30 year-olds and show them that Simons not only offers… Read More »Naturally, Simons